Practice Insights
The Power of Narrative in Family Businesses: A Conversation with Jamie Yuenger and Lisabeth Sugahara
Weekly Edition • September 10, 2025
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From FFI Practitioner
FFI Practitioner is pleased to feature a podcast conversation with guests Jamie Yuenger from StoryKeep and Lisabeth Sugahara from Fairfield-Maxwell Ltd. They discuss the power of story and how it can have positive impacts on family businesses, including improved family dynamics and wider support of business decisions.
About the Contributors
Jamie Yuenger is founder of StoryKeep, which creates private films and podcasts with individuals and families to connect their current and future generations through the power of story. After training as a folklorist, she worked in broadcast journalism, including as assistant producer at WNYC. She can be reached at jamie@storykeep.com.
Lisabeth Sugahara is an owner of Fairfield-Maxwell Ltd, a private investment firm focused primarily on family businesses with like values and priorities.
Interviewer: Jordan Rich is the co-founder of Chart Productions. In addition to his extensive on-air experience, Jordan is a voiceover artist, appearing on thousands of radio and television commercials. The recipient of numerous awards, Jordan also shares his skills by teaching broadcasting and voice-over.
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